If SKII is the giant beauty brand from Japan, then Sulwhasoo is no doubt the equivalent from Korea. Sulwhasoo stepped out of Korean shores and entered Hong Kong 2004, followed by New York in 2010. Rapid expansion continued with China as the third stop the following year. Much to the delight of Sulwhasoo’s Singapore fans, the premium and No. 1 beauty brand has finally expanded to Singapore and set up its very first store at Tangs beauty counter back in 2012.
Sulwhasoo has been long favoured in Korea for its unparalleled use of traditional energy-balancing preparations and holistic approach to skincare. They became the first Korean brand to harvest and use Ginseng in their products. Till now, Ginseng is still a very important ingredient in most Sulwhasoo’s products. Ginseng has been regarded as a miraculous plant (herb) since its beginnings.
Benefits of Gingseng:
• Goryeo Ginseng is known to enhance health for longevity when ingested for a long time.
• Ginseng’s saponin promotes the growth of new skin cells to improve resilience and exfoliate dead skin cells for smoothness.
• Ginseng’s panagin acid hydrates your skin to prevent dryness and maintain suppleness.
• Ginseng also promotes blood circulation through the capillary vessels in your face for healthier skin and a youthful radiance.
• Ginseng leaf tea was drunk to prevent melasma, blemishes, and wrinkles.
Sulwhasoo’s #1 Bestseller – First Care Activating Serum
Since its introduction in 1997, the First Care Activating Serum has risen to be the No.1 bestseller in Korea with 9 bottles sold every minute! The serum is formulated to replenish essential moisture and nutrients and to boost the effect of every subsequent treatment. Milk-vetch, licorice, and dwarf lilyturf work synergistically to optimize the Korean herbal ingredients in the complete collection while deeply hydrating.
In celebration of TANGS’ 80th anniversary and to target the Singapore’s market, Sulwhasoo in Singapore has also launched a bigger and limited edition range of bestseller First Care Activating Serum that features the Singapore’s iconic TANGS Plaza. Lovely package isn’t it?
Following the success of the official launching of Sulwhasoo in Singapore on October 2012, Sulwhasso soon launched another of their popular line in Febuary 2013 – the Sulwhasoo Snowise EX.
After years of research, Sulwhasoo’s Korean Herbal Medicinal Science Team discovered the 3 key ingredients of SNOWISE TRI-WHITE COMPLEX™ for 3 dimensional whitening. White Ginseng Saponin treats UV damage, White Cloud Grass stops Infrared Rays damage and White Ginseng Polysaccharides slows down ageing-related damage.
It’s not a surprise that Sulwhasoo has won many awards by local beauty and lifestyle magazines.
Have you used any of the award winning products or planning to get one soon?
You may find Sulwhasoo at:
Robinsons Orchard, Takashimaya D.S, TANGS Orchard or TANGS VivoCity
Have a great time exploring Sulwhasoo!