Klairs Mid-day Blue Sun Lotion won the award for “Outstanding in Appearance” under the Beauty and Cosmetics category by Topawards Asia. It’s a place that recognize product package designs (sold on the market within Asia) on a monthly basis. Once the designs are gathered, they are judged by renown design professionals. Topawards aims to be a platform that shares and connects people through package design.
Topawards sees great design as:
We believe good packaging is like a magnet, a touchpoint for all sorts of people — the primary and instinctive communication tool that connect designers, makers, and consumers together on an everyday basis.
Klairs sun lotion is used to block the sun’s UV rays and reduce heat-induced irritation. The package design reflects the function of the actual product. The gradient sky blue color depicts how cooling the lotion feels, the non-oily texture of the product, and the blue hue that comes from the main ingredient: guaiazulene.