Klairs Meets Chinese Fans Face-to-Face For the First Time
In this age, it’s hard to deny that social media presence, online influencers and digital media are rapidly growing in importance. We can now purchase products at the click of a button, video chat with a loved one that is miles away, and translate foreign languages without any effort.
But, imagine if we could sit in the comfort of our own home to simultaneously travel to different countries and discover the latest products? Shanghai-based startup, Balome, makes this dream a reality.
Bolome’s mobile cross-border e-commerce platform allows users to purchase products from overseas markets, like that of South Korea and Japan, and have them shipped directly to their home in China. The twist is that users can learn about the product through interactive live streams hosted on their application, where local reporters and reviewers visit retailers and shops to provide viewers with a ‘hands-on’ experience through the screen.
In response to the large interest from China, Klairs finally had the exciting experience to host a live session with Bolome.
Turning out to be a major success, the short-but-sweet broadcast of 14 minutes gave way to more than 40 thousand views – and counting – in total.
With plans to enter the Chinese beauty market soon, this was a great experience for Klairs to get to know their fans, both old and new. Unable to test products before purchasing, the live demonstrations were of help to viewers, and the bubbly atmosphere created by the three hosts led to an even more enjoyable time for all.
Hosted by two well-loved MCs, Mashujie and Suk-sun – an internet celebrity, known as Wang Hong in China – the broadcast went smoothly as the two hosts introduced products and answered questions that came in real-time through the comments.
CNN reports that according to CBNData, a commercial data company affiliated with Alibaba, one of the top e-commerce companies in China, the “internet celebrity economy” is set to be worth 58bn yuan in 2016. This tops records made by China’s box office in 2015.
The large following of the two MCs allowed for a large reach, and while the impact of influencers in China was apparent during the broadcast, guest appearances by Klairs Brand Ambassador Eunice Cho and Klairs CEO Ryan Park sparked an interest equally as large.
Cho and Park had the invaluable opportunity of sharing the history of Klairs, answering questions about the products and brand, introducing top sellers through demonstrations, and most importantly – communicating with fans.
With plans to enter the Chinese beauty market soon, this was a great experience for Klairs to reach their fans, both old and new. Unable to test products before purchasing, the live demonstrations were of help to viewers, and the bubbly atmosphere created by the three hosts led to an even more enjoyable time for all.