Wishtrend joined ‘Journey of Beauty’ event in Hanoi, Vietnam


Over 1000 fans from all over Vietnam were lining up to enter the venue of the Journey of Beauty Event held on December 10, 2017 in Hanoi, Vietnam. The event was hosted by Sammi Shop, popular Korean beauty store in Vietnam.

Wishtrend and WishtrendTV got the honor to participate in the 8th beauty event held by Sammi Shop titled ‘Journey of Beauty.’ Compare to the previous years, this year’s event was on a bigger scale. A range of international and Korean brands, as well as guest speakers and performers were invited to enliven the event. Wishtrend’s own brands; Klairs and By Wishtrend, alongside globally recognized brands like L’Oreal, Shiseido, Cosrx, Bioderma, La Roche Posay, were featured throughout the event. Not only that, brands that are exclusively available on Wishtrend such as Skin & Lab and I’m From were also participating. It was a great opportunity for Wishtrend and its brands to get more recognition amongst other big name brands.

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The event was filled with excitement from participants who came to see their favorite brands, speakers, and performers. There were many famous musicians joined the event including Son Tung M-TP, Tang Nhat Tue, Tino, and Zero9.


After the performances, the guest speakers took the stage to host a beauty talk show. Makeup artists Quach Anh and Quan Bee discussed and explained how to achieve the perfect foundation look and how to cover up acne for a clear skin makeup look. Following their presentation, Scarlett Ma (WishtrendTV team leader) presented on the hot topic of teen acne, and then Eunice Cho (WishtrendTV host) shared her tips on anti-aging and how to stay youthful.


After their presentations, the media had the chance to ask questions to the CEO, Ryan Park and Contents Team leader, Scarlett Ma. Ryan said that their partnership with Sammi Shop has been a great journey so far and is excited for the direction that Sammi Shop is headed along with their brands Klairs and By Wishtrend. In addition, Scarlett has shared how grateful and meaningful this experience has been because she was able to meet the viewers of Wishtrend TV and to share tips and skincare product recommendations on a more intimate and personal level in Hanoi.


This event was a great opportunity to bridge the information gap many global audiences had regarding beauty and skincare, as well as a great way for Wishtrend to be able to make a beneficial change in the skincare routines of many Vietnamese youth. The enthusiastic response received from the audience shows good prospects for Wishtrend as they continue to reach out to not only Vietnam, but also other fans in other parts of the country. At the end of the event, Sammi Shop provided gift bags filled with samples and full-sized products, including a full-size of Klairs Supple Preparation All-Over Lotion, to the attendees.


Meanwhile, all Wishtrend’s products can be purchased through Wishtrend.